Posts by Jacob Kesey

The Four Crucial Components to an Effective SEO Strategy

Search Engine Optimization (SEO) is more straight-forward and digestible than most SEO agencies would have you believe. The use of common acronyms and phrases that come along with SEO and SEM make the learning curve look a bit more difficult to overcome than it really is. The reality of the situation is that the internet…

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The Guide to Google Analytics: Installing Google Analytics

When used right, Google Analytics can be a powerful tool for any website owner regardless of technical ability. Commonly abbreviated as “GA” in the marketing world, it is likely the most robust analytics platform out there while simultaneously remaining easy to use. In this guide, we’ll cover everything you need to know from the ground…

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